WebVitamins Site Rennovation
This version of WebVitamins.com was designed by one of their Software Engineers. He had a good enough handle on layout and HTML to develop this simple layout but eventually, WV decided it was time to bring their website to the next level.
The Old Site
To be clear, the WebVitamins project was a collaborative effort. Members of the Ascent Data Group team worked closely with WebVitamins own development department to ensure a seamless integration with all the custom-backend software. (NOTE: Some software developed for this project utilized proprietary technology that was developed by WebVitamins, Inc. Some detail has been omitted per WV's request. Please contact us if you would like more information).
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The Newly-Rennovated Site
> Visit WebVitamins.com
Although ADG updated the logo and added polish to the site, the redesign was coupled with a software transition to a custom-developed order processing system. This was not just a surface-change. The new look is clean, and much more professional. The curvy top is striking and adds an inviting, almost flirty feel to what used to be a very boxy site; but the changes don't stop there.
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Brochure Design
WebVitamins has largely avoided print materials as part of their commitment to sustainability (no printed catalogs); but when they got a booth for the Women's Health Expo - they wanted something prospective customers could take home.
We worked with WV to get a collection of products they thought would have broad appeal to the target market (obviously, women in this case) and we developed a stylized version of their logo for the cover. We wanted a strong call to action, so we incorporated a $5 off coupon on the back of the brochure. We think it is an appealing marketing piece and the response from customers has been superb.
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